Production Design Production design is the overall visual look of a production. through setting set design and props people are able to get a deeper meaning of the film without knowing it. Setting helps to understand the situation within that scene. Set design makes the film connect to people through watching the film. Props help that film to get the feeling like when people say "read the room" props help with this. Production Designers are responsible for the these things. production design encourages the audience to be engaged in the film.The purpose of production design is to get a overall look at a film through the mood, characters, themes. https://youtu.be/wNXNEs2eBkg In films setting is the time or location in a film it is important in film making because it gives the film context. The key element to identify genre is through the mood the setting and actions. Set design and props is where scence are shot and how the scenery can be changed...